Rio-Carb, South Africa’s market leader in Chromium Carbide wear solutions, is proud to announce the appointment of Scott Cooke as its new Sales Manager, effective 1st of February 2025 marking an exciting new chapter in the company’s journey toward innovation, performance, and customer excellence.

With his extensive experience in sales and business development within the industrial and mining sectors including a robust academic background - including a Bachelor of Science in Environmental Management streaming in Botany & Science, along with specialised export training in INCOTERMS, Financial Risk Management, and VAT from the Chamber of Commerce - Cooke brings a powerful blend of technical insight, commercial acumen, and global trade knowledge to his new role.

A dynamic, results-driven leader, Cooke is known for his strategic thinking, disciplined execution, and commitment to building lasting client partnerships. His career includes a successful track record of driving sales performance, engineering tailored solutions, and managing high-impact projects within the industrial and mining sectors.

In his new position, Cooke will lead Rio-Carb’s sales and engineering strategy, focusing on expanding market presence, strengthening customer relationships, leading a high-performing team and delivering value-driven, wear-resistant solutions to clients across Africa and beyond.

“We are excited to welcome Scott to the Rio-Carb leadership team,” said Thomas Reib, Managing Director of Rio-Carb. “His blend of technical expertise and commercial insight aligns perfectly with our vision for customer success and sustainable growth. We look forward to the strategic impact he will bring.”

Cooke shared his enthusiasm about joining the company, stating:

“It’s an honour to be part of a brand that is so deeply rooted in innovation, quality, and long-term customer value. I am passionate about helping clients solve complex wear challenges with smarter, more efficient solutions. Together with the exceptional Rio-Carb team, I look forward to building strong partnerships and driving sustainable success for our customers.”