Rio-Carb, South Africa’s market leader in Chromium Carbide wear solutions, is proud to announce the appointment of Scott Cooke as its new Sales Manager, effective 1st of February 2025 marking an exciting new chapter in the company’s journey toward innovation, performance, and customer excellence.

With his extensive experience in sales and business development within the industrial and mining sectors including a robust academic background - including a Bachelor of Science in Environmental Management streaming in Botany & Science, along with specialised export training in INCOTERMS, Financial Risk Management, and VAT from the Chamber of Commerce - Cooke brings a powerful blend of technical insight, commercial acumen, and global trade knowledge to his new role.

A dynamic, results-driven leader, Cooke is known for his strategic thinking, disciplined execution, and commitment to building lasting client partnerships. His career includes a successful track record of driving sales performance, engineering tailored solutions, and managing high-impact projects within the industrial and mining sectors.

In his new position, Cooke will lead Rio-Carb’s sales and engineering strategy, focusing on expanding market presence, strengthening customer relationships, leading a high-performing team and delivering value-driven, wear-resistant solutions to clients across Africa and beyond.

“We are excited to welcome Scott to the Rio-Carb leadership team,” said Thomas Reib, Managing Director of Rio-Carb. “His blend of technical expertise and commercial insight aligns perfectly with our vision for customer success and sustainable growth. We look forward to the strategic impact he will bring.”

Cooke shared his enthusiasm about joining the company, stating:

“It’s an honour to be part of a brand that is so deeply rooted in innovation, quality, and long-term customer value. I am passionate about helping clients solve complex wear challenges with smarter, more efficient solutions. Together with the exceptional Rio-Carb team, I look forward to building strong partnerships and driving sustainable success for our customers.”

Rio-Carb Welcomes Scott Cooke as Sales Manager – Poised to Deliver Strategic Growth and Exceptional Client Value (Draft 2)

Johannesburg, South Africa – Rio-Carb, a trusted leader in Chromium Carbide wear solutions, is pleased to announce the appointment of Scott Cooke as its new Sales Manager effective 1st February 2025. With a strong track record in driving growth, building high-performing teams, and delivering impactful solutions, Cooke joins Rio-Carb at a pivotal time - bringing with him a sharp customer focus and strategic mindset that will directly benefit clients and partners.

With extensive experience in sales and engineering within the industrial and mining sectors, Cooke is known for helping clients overcome complex wear challenges through innovative, cost-effective solutions that boost operational efficiency and reduce downtime.

Cooke holds a Bachelor of Science in Environmental Management streaming in Botany & Science and has completed export and trade certifications in INCOTERMS, Financial Risk Management, and VAT from the Chamber of Commerce - adding global trade fluency to his commercial and technical skill set.

In his new role, Cooke will lead Rio-Carb’s strategic sales initiatives, helping clients across Africa and beyond access tailored, high-performance wear solutions while building stronger partnerships and market presence.

“Scott is not only a results-driven leader - he’s a client advocate and team builder,” said Thomas, Managing Director at Rio-Carb. “His ability to listen, understand unique customer needs, and engineer the right solution will be a major asset to our customers and our growth journey. We’re proud to have him on board.”

Known for his collaborative leadership style, Cooke is passionate about empowering both customers and his team - developing people through mentorship, encouraging innovation, and fostering a culture built on accountability, trust, and results.

“At the heart of great sales is great service,” said Scott Cooke. “I’m excited to help our clients not just find the right wear solution - but succeed because of it. Whether that’s extending equipment life, improving productivity, or finding new efficiencies, I’m here to add value every step of the way. Rio-Carb’s reputation for excellence gives us a powerful platform to do just that.”

Cooke also brings a wealth of technical knowledge paired with a proven ability to translate that expertise into measurable business outcomes applications, helping clients improve uptime, extend equipment life, and ultimately increase profitability. Making him an invaluable resource for customers seeking reliable, long-term solutions to their most demanding challenges.

For more information about Rio-Carb and its full range of wear-resistant technologies, visit: www.riocarb.com